Our organic cotton Magnetic Footie, designed with magnetic closures, is a quick and quiet lifesaver for all-day and middle-of-the-night diaper changes—that's up to 12 times a day (!). Made from...

No more squeezing baby into 'tight-fit' footies—our patent-pending RightFit™ fabric gives baby room to wiggle with a loose-fitting Footie that's soft, yet naturally flame retardant without the use of toxic chemicals. ...

Meet Carmen the Cow! Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured...

The Ritzy Rattle Pal™ is your babe's new bestie doubling as a plush character and braided teething ring to soothe sore gums. With a gentle rattle sound and colorful textured...

Cuddle, Play & Learn! Instant good vibes and beloved memories await with your baby’s new bestie - the Link & Love™! From the gentle chime sound and clinking rings to...

Fidget spinner with suction cup base and four silicone sensory poppers. Highchair toy format designed to entertain baby. Suction cup adheres to smooth surfaces, making for a colorful and engaging...

The Bitzy Traveler’s got your back for all things on-the-go. Made with sensory plush, interesting sounds, textures and easy-to-grasp hanging features, it keeps baby entertained longer than a Cocomelon marathon...

Meet Bitzy Crinkle™, a loveable sensory toy that crinkles and excites. With features like soft natural cotton fabric, textured ribbons and a braided teether, baby will love to explore this...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. Textured teethers and dangling toys...